Business as Art

Business and art are usually contradictory. Business is usually looked as being a type of war. A war for customers, for margins, for products, and commodities. Countries are vying for position in the global economic hierarchy, often at the expense of other countries, and other people. Art is usually associated with a higher aesthetic. Art can be simply there because it's beautiful or inspiring. It does not have to lead to profit or loss, and it does not harm other people, countries, or the environment.

So what about the concept of business as art. Or as an idea creating a "beautiful business". A business that inspires, a business that changes the world in some way for the positive. A business that balances the profit motive and end game of the product and service on humanity, our planet, and generations to come.

Of course, this is actually real work, and is not included in any late night infomercials or blogs on "how to get rich". It does not involve shortcuts. It is not simply binary calculation. It's the creative process manifested by us, humans, and our legacy will be judged by our ability to create real solutions, and business that yes make money, but also benefit the larger goal of human evolution, sustainability, and health for our planet.

So as you press on with this grand experiment on the Internet, with all the new social media, and with the sea of humanity peddling every which way, you can identify yourself and stand out by being simple, honest, and by building something beautiful. A beautiful business that is functional, responsible, and honors you as a self aware being to be the best you can be.

Business as art, intangible as it may sound, I think it may just be the redeeming future of capitalism in the future.


Cole Chambers
Written on Tuesday, 23 June 2009 06:42 by Cole Chambers

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