By adapting a "Less=More" approach to his projects, Cole focuses on clean designs that allow people to browse a site without being overwhelmed. The content he creates is meant to focus on key points quickly and succinctly. The design is built to allow for the products and services of the website to speak for themselves, acting as a canvas for creative business presentations.

"Connecting the Dots" is a phrase Cole likes to use when describing the intellectual process of discovering and using new technologies. Often times it is necessary to connect several technologies, such as social media with your website and applications to create a complete solution.

"If a part of the solution is missing, the client does not receive the full value, and gaps emerge in the solution. This is another way of saying that the sum of the solution is greater than its individual parts, and can only be fully appreciated when they work together seamlessly."

Working on internal projects allows Cole to experiment with and perfect his technology solutions. Cole's closely held philosophy is to work without fear, and to constantly evolve his skills by pushing his limits. It is only by working through challenging problems and making mistakes that one can progress.

Another key component of Cole's development process is not to "reinvent the wheel" with each new client. Instead, he adopts proven solutions that work and applies them to new challenges and problems.

"You can't spend all your time trying to reinvent things. It's so much more practical to adapt proven solutions to your customers problems; it saves time, money, and allows you to control risk. Using open source and cloud applications allows us to do just this."

Writing content is a key part of a website, and Cole often work with clients to help them formulate their messaging.

"People get writers block really easily, and it can be a big set back for a project. By volunteering to help write some of the content, this can really help the client see the potential and get the project moving."

By working closely with clients to write great content, Cole adds an entire additional layer of value to the website development process, while reducing cost. This creates a win-win approach, rewarding the client with a strong ROI.

Ultimately, success lies with the client seeing the results of increased productivity, while enjoying the aesthetic of having a well developed website. The melding of form and function creates this value.

In his spare time, Cole enjoys building his own startup businesses, programming, trading, hiking, and in general trying to stay out of trouble.